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Qualification - ATHE Level 7 Diploma in Management
Unit Name - Corporate Communication Strategies
Unit Code - L/615/2697
Unit Level - Level 7
Scenario
You are working foran organisation called Future Enterprises Ltdwhich has over recent years, grown its market both nationally and internationally. It now wishes to promote the right person from within the company to head up its Corporate Communications Department. In today's business world, this is a very important role.
You have applied for the post and as part of the selection process the senior management team are keen to hear your ideas on corporate communication strategies for a growing national and international organisation.
This is a great chance for you to demonstrate your knowledge of this important function,which is essential for business success and you wish to showcase your understanding of best practice principles.
This is an exciting opportunity for you to shine, make your mark and demonstrate your suitability for the role of Head of Corporate Communications.
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Part 1
The first part of the selection process requires you to prepare a document for submission to the interview panel in which you:
• explain the purpose of corporate communications
• assess how corporate communications link to corporate objectives
• analyse the relationship between corporate communications and corporate branding
• analyse the reasons why business organisations conduct internal and external corporate communication audits.
To gain a distinction grade you must add to your document a section which:
• reviews the importance of corporate communications to the success of a named organisation,
Part 2
You know that at the interview questions will be asked on corporate communication audits. You need to be fully prepared and decide to
• plan an internal corporate communications audit for a named organisation
• plan an external corporate communications audit for a named organisation,
To gain a merit grade you must also demonstrate that you have:
• conducted an internal corporate communications audit for the named organisation,
To gain a distinction grade you must in addition demonstrate that you have:
• conducted an external corporate communications audit for the named organisation,
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Part 3
You have been invited to take part in the next stage of the selection process. You have been asked to send a report to the selection panel that:
• explains the strategic objectives of a corporate communications strategy
• assesses the desired impact of a corporate communications strategy on different audiences
To gain a merit grade you must have a further section in the management report which:
• develops appropriate measures to monitor the effects of a planned corporate communication strategy.
To gain a distinction grade you must add another section in the management report which:
• evaluates the effectiveness of current levels of organisational corporate communications for a named organisation.
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