How consumer ethics effect your marketing plan

Unit 19 Marketing Planning

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1.0 Introduction

2.0 Task 1: Compile a marketing audit

2.1 Explain the changing perspective of marketing planning

2.2 Organizational Capability

2.3 Techniques for Organization Audit

2.4 Organization audit of TESCO

2.5 & 2.6 Barriers to marketing planning and ways to overcome these barriers

3.0 Task 2: Marketing Planning Proposal

3.1 New product or service

3.2 Strategic planning process

3.3 Techniques for new product development

3.4 Justifying Recommendations

3.4.1 Pricing Policies

3.4.2 Distribution Methods

3.4.3 Communication Mix

3.5 Barriers to implementation

3.6 Ethical issues and solutions

3.7 How consumer ethics effect your marketing plan?

4.0 Conclusion

5.0 References

Feeling lost in the labyrinth of Unit 19's marketing planning assignment? Take a deep breath, Level 5 Diploma warrior! Here's your roadmap to success:

1. Master the Maze of Marketing Audits: Delve into internal and external factors affecting your chosen organization. Analyze strengths, weaknesses, opportunities, and threats (SWOT) with sharp insights.

2. Demolish Competitive Walls: Identify and dissect your rivals. Understand their strategies, strengths, and vulnerabilities to carve a unique path for your marketing plan.

3. Build a Target Market Bridge: Who are you aiming for? Craft a detailed profile of your ideal customer, understanding their needs, desires, and media habits.

4. The 4P Pillars of Success: Price, Product, Place, and Promotion - master these marketing mix elements. Craft a compelling pricing strategy, define the perfect product positioning, choose effective distribution channels, and design a targeted promotional campaign.

5. Implementation is King: Your plan is a masterpiece, but execution is the key. Outline clear tactics, set realistic budgets, and establish measurable goals to track your progress.

Remember, research is your weapon, critical thinking your shield, and creativity your compass. Utilize online resources, analyze real-world case studies, and consult your tutor - they're there to guide you! With dedication and these insights, you'll conquer Unit 19 and impress your professors with a marketing plan worthy of a standing ovation.

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