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Unit 19 Marketing Planning

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Unit 19 Marketing Planning

1.0 Introduction

2.0 Task 1: Compile a marketing audit

2.1 Explain the changing perspective of marketing planning

2.2 Organizational Capability

2.3 Techniques for Organization Audit

2.4 Organization audit of TESCO

2.5 & 2.6 Barriers to marketing planning and ways to overcome these barriers

3.0 Task 2: Marketing Planning Proposal

3.1 New product or service

3.2 Strategic planning process

3.3 Techniques for new product development

3.4 Justifying Recommendations

3.4.1 Pricing Policies

3.4.2 Distribution Methods

3.4.3 Communication Mix

3.5 Barriers to implementation

3.6 Ethical issues and solutions

3.7 How consumer ethics effect your marketing plan?

4.0 Conclusion

5.0 References


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