Evaluate different types of market research techniques

Unit 17 Marketing Intelligence Assignment Help - Unit 17 Marketing Intelligence - Level 4 Diploma in Business
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Program: Diploma in Business (Marketing)

Unit Name: Unit 17 Marketing Intelligence

Level: Level 4

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Task 2
Question 1 Evaluate different types of market research techniques
Question 2 Use sources of secondary data to achieve marketing research objectives
Question 3 Assess the validity and reliability of market research findings (NB. This should be based on your secondary sources of data in task 2.2).
Question 4 Prepare a marketing research plan to obtain information in a given situation

Question 1 Evaluate techniques of assessing customer response
Question 2 Design and complete a customer satisfaction survey
Question 3 Review the success of a completed survey (NB, Your evaluation should be linked to your customer satisfaction survey in task 4.2)

Task 3
Question 1 Carry out an assessment of market size trends within a selected market of your choice.
Question 2 Describe a plan and carry out a competitor analysis for one of the following organisations.
Question 3 Using the selected organisation above (3.2), evaluate the opportunities and threats for a given product or service

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