Unit 4 Marketing Principles Tesco Services - Level 5

Unit 4 Marketing Principles Tesco Services - Level 5 Diploma in Business (Marketing)

Task 1

1.1 Various elements of marketing process for British SME

1.2 Marketing orientation and cost benefits

1.3 Macro and Micro environmental factors have influence on marketing decision

1.4 Difference in international marketing and domestic marketing

1.5 Development of products to sustain competitive advantage

1.6 Distribution of products to provide customer convinces

1.7 How prices reflects the objectives and market condition of organization

1.8 Promotional activities to achieve the objectives

1.9 Additional elements of marketing mix

Task 2

2.1 Segmentation criteria for products and services of Tesco

2.2 Targeting strategy for clothing products of Tesco

2.3 Impact of buyers behaviour in different situation

2.4 Positioning strategy for clothing products

2.5 Marketing mix for two different segments

2.6 Difference between marketing for B2B and B2C

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