Unit 17 Carlton Marketing Intelligence - level 4

Diploma in Business (Marketing) - Unit 17 Marketing Intelligence - level 4

Unit 17 Carlton Marketing Intelligence

Task 1: REPORT

Writing a report to the CEO of Carlton

1.1 Addressing the decision making processes of the customers

1.2 Explaining what is buyer behaviour including at least ONE theory of buyer behaviour

1.3 Exploring three factors that influence consumer behaviour

1.4 Explaining the meaning of a brand and whether a relationship exists between branding and brand loyalty, corporate image and repeat purchase in the context of your chosen company

Task 4: Primary Research Data Collection

4.1 Design a customer satisfaction survey questionnaire that an organisation of your choice can use to help them assess levels of satisfaction.

4.2 Evaluate customer's response to your completed questionnaires

4.3 review the success of the completed customer satisfaction survey.

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