How market structure determines the pricing and production decisions

Unit 1 Business and Business Environment

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Task 1:

Question (i) Identify the purposes of different types of organisations and compare the missions, goals and the strategic objectives of your chosen organisation with a similar organisation.

Question (ii) Describe the extent to which your organisation meets the objectives of its different stakeholders. Explain the responsibilities of your organisation and the strategies it uses to meet the needs of these different stakeholders.

Task 3:

Question (i) Using your chosen company as an example, explain how market structure determines the pricing and production decisions.

Question (ii) Using a range of examples, analyse how market forces influence the organisational response and examine how your organisation would respond.

Question (iii) Discuss the business and cultural environment of your selected organisation and assess to what extent it shapes the behaviour of the organisation.

Task 4:

Question (i) Discuss the significance of international trade on UK business organisations and use examples from your chosen organisation.

Question (ii) Analyse the impact of global factors on UK business organisations and use examples from your chosen organisation.

Question (iii) Assess the role and impact of the European Union policies on the UK business organisations and use examples from your chosen organisation.

This unit introduces students to the fundamental concepts of business and the business environment. Students will gain an understanding of the different types of organizations, their size and scope, and how they operate. They will also explore the relationships that organizations have with their various stakeholders and how the wider external environments influence and shape business decision-making.

Key topics covered in this unit:

• The nature of business
• Types of organizations
• Business functions
• Stakeholders
• The macro-environment
• The micro-environment

Learning outcomes:

• Explain the different types of organizations, including their size and scope.
• Demonstrate the interrelationship of the various functions within an organization and how they link to organizational structure.
• Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.
• Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors.

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