Demonstrate how buyer behaviour affects marketing

Unit 4 Marketing Strategic Concepts of Starbucks Assignment Help - Unit 4 Marketing Strategic Concepts of Starbucks - Level 4 Diploma in business
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Program: Diploma in Business

Unit Name: Unit 4 Marketing Strategic Concepts of Starbucks

Level: Level 4

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1 Understanding the marketing concepts and process of starbucks
Question 1 Demonstrating different elements of starbucks marketing process
Question 2 Evaluating the cost and benefit of market orientation process for starbucks

2 Develop the skills of market segmentation. Targeting and positioning
Question 1 Demonstrating the influence of different micro and macro environmental factor on starbucks 's marketing process
Question 2 Demonstrating different market segmentation criteria used by starbucks marketing department
Question 3 Choose a targeting strategy for a selected product/service
Question 4 Demonstrate how buyer behaviour affects marketing activities in differnet buying situations.
Question 5Propose new positioning for a selected product/service

3 Undeerstanding the individual element of starbucks marketing mix program
Question 1 Explain how products are developed to sustain competitive advantage.
Question 2 Explain how distribution is arranged to provide customer convenience.
Question 3 Explain how prices are set to reflect starbucks objectives and market conditions.
Question 4 Illustrate how promotional activity is integrated to achieve marketing objectives.
Question 5Analysing the starbucks extended marketing mix process and its elements

4 Make capble to use marketing mix tools in diffenret marekting context
Question 1 Plan marketing mixes for two different segments in consumer markets.
Question 2 Illustrate differences in marketing products and services to businesses rather than consumers.
Question 3 Show how and why international marketing differ from domestic marketing.

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