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concept of Knowledge Management and its role in Relationship Marketing

Unit 41 CIMM Knowledge Management Assignment Help - Unit 41 CIMM Knowledge Management - BTEC Levels 4 and 5 Higher Nationals specification in Business
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Unit 41 CIMM Knowledge Management - BTEC Levels 4 and 5 Higher Nationals specification in Business

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Introduction: Knowledge Management

Task 1

Question 1 Explain the concept of Knowledge Management and its role in Relationship Marketing?

Question 2 Explain the ways that ICT can support the customer relationship management process in a particular organization?

Question 3 Describe the benefits of customer relationship management in a selected organization?

Question 4 Make justified recommendations for the improvement in customer relationship management for a selected organization?

Task 2

Question 1 Carry out a stakeholder analysis for a voluntary sector and a public sector organization?

Question 2 Describe the nature of the relationships with customer within two selected not-for-profit organizations?

Question 3 Compare methods used in marketing within the public, private and voluntary sectors?

Question 4 Explain the key issues involved in marketing in a selected virtual organization?

Task 3

Question 1 Describe the use of the extended marketing mix in selected service sector businesses?

Question 2 Explain how the product/service mix can be used to enhance value for the customer and organization?

Question 3 Explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organization?

Question 4 Explain the role of IT (Information Technology) in services marketing management in a selected organization?

Task 4: Presentation

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