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Unit 2 Marketing Essentials - Level 4

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Unit 2 Marketing Essentials - Level 4 (Diploma in Business)

Task 1: Presentation

Marketing essential speaker notes

Slide 3- The current and future trend in marketing is as follows

Slide 4- The process which the marketing manager is required to follow-

Slide 5 the role of the marketing manager are as follows-

Slide 6 the efficiency of the marketing unit highly depends upon how the other function of the business perform.

Slide 7- The importance of the marketing are as follows-

Task 2

2.a Compare how EE Limited and another competitor of your choice apply the various elements of the extended marketing mix to the marketing planning process to achieve business objectives.

2b. Produce a marketing plan to meet EE's marketing goals and objectives.


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