Apply the elements of the extended marketing mix

Unit 2 Marketing Essentials - Level 4 (Diploma in Business)

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Task 1: Presentation

Marketing essential speaker notes

Slide 3- The current and future trend in marketing is as follows

Slide 4- The process which the marketing manager is required to follow-

Slide 5 the role of the marketing manager are as follows-

Slide 6 the efficiency of the marketing unit highly depends upon how the other function of the business perform.

Slide 7- The importance of the marketing are as follows-

Task 2

Question a: Compare how EE Limited and another competitor of your choice apply the various elements of the extended marketing mix to the marketing planning process to achieve business objectives.

Question b. Produce a marketing plan to meet EE's marketing goals and objectives.

Unit 2 Marketing Essentials is a core module in the Level 4 Diploma in Business qualification. It aims to provide students with a comprehensive understanding of the fundamental principles of marketing and how they can be applied to real-world business situations.

The unit covers a range of topics, including:

The marketing concept and its importance in the contemporary business environment

• Customer needs and behavior
• Market research
• Marketing strategy development
• Marketing mix implementation
• Evaluating the effectiveness of marketing activities

Assignments for Unit 2 Marketing Essentials typically require students to demonstrate their understanding of the course material by applying it to real-world business scenarios. For example, students may be asked to:

• Conduct a market research study to identify the needs and wants of a target customer segment
• Develop a marketing strategy for a new product or service
• Create a marketing campaign for an existing product or service
• Evaluate the effectiveness of a marketing campaign

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