International Business Assignment Help

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Qualification - Pearson BTEC Level 3 National Extended Diploma in Business

Unit Name - International Business

Unit Number - Unit 5

Unit Level - Level 3

Assignment Title - Operational and Strategic approaches

Learning outcome 1: Explore the international context for business operations

Answer: Exploring the international context for business operations involves understanding how global factors such as economic trends, cultural differences, legal regulations, technological advancements, and political environments influence business activities across borders. Companies operating internationally must navigate complex trade policies, exchange rates, and varying consumer behaviors while adapting to diverse legal and ethical standards. Globalization has intensified competition, encouraging firms to innovate and seek new markets, suppliers, and strategic partnerships. Additionally, international operations require sensitivity to cultural nuances and effective communication strategies to build trust and manage global teams successfully. Overall, the international context shapes both opportunities and challenges for businesses aiming to thrive in a globalized economy.

Learning outcome 2: Investigate the international economic environment in which business operates

Answer: The international economic environment in which businesses operate is shaped by factors such as global trade dynamics, inflation rates, exchange rate fluctuations, interest rates, and economic policies of different countries. It includes the economic performance of major global economies, the stability of financial markets, and the influence of international institutions like the World Bank, IMF, and WTO. Businesses must assess global supply and demand trends, access to capital, and the economic health of target markets to make informed decisions. Changes in trade agreements, tariffs, and economic sanctions can significantly impact costs and profitability. Therefore, understanding the international economic environment is essential for managing risks, seizing growth opportunities, and maintaining competitiveness in a rapidly changing global marketplace.

Learning outcome 3: Investigate the external factors that influence international businesses

Answer: External factors that influence international businesses include political, economic, social, technological, environmental, and legal elements-often summarized as the PESTEL framework. Political stability, government policies, and international relations can affect market entry and operations. Economic conditions such as inflation, interest rates, and currency fluctuations impact pricing, investment, and profitability. Social factors like cultural norms, consumer preferences, and demographics influence product design and marketing strategies. Technological advancements drive innovation and efficiency but also require continuous adaptation. Environmental regulations and sustainability expectations are increasingly shaping business practices. Lastly, legal factors including international trade laws, labor regulations, and intellectual property rights dictate how businesses must operate across borders. These external factors collectively determine the risks and opportunities that companies must navigate in the global business environment.

Learning outcome 4: Investigate the cultural factors that influence international businesses

Answer: Cultural factors play a crucial role in shaping how international businesses operate, as they influence consumer behavior, communication styles, management practices, and business etiquette. Differences in language, values, beliefs, customs, and social norms can affect marketing strategies, product design, customer service, and negotiations. For example, what appeals to consumers in one country may not resonate in another due to cultural preferences or taboos. Additionally, understanding cultural dimensions-such as individualism vs. collectivism or high-context vs. low-context communication-is essential for managing cross-cultural teams and building strong international relationships. Businesses that respect and adapt to cultural differences are more likely to gain trust, avoid misunderstandings, and succeed in diverse global markets.

Learning outcome 5: Examine the strategic and operational approaches to developing international trade.

Answer: Strategic and operational approaches to developing international trade involve careful planning, market research, and execution to ensure successful entry and growth in global markets. Strategically, businesses must identify suitable target markets, assess competitive advantages, and choose the right mode of entry-such as exporting, joint ventures, franchising, or establishing subsidiaries. This involves aligning international expansion with long-term business goals. Operationally, companies must adapt their supply chains, comply with trade regulations, manage logistics, and ensure efficient distribution channels. They also need to consider currency exchange, risk management, and localization of products and services. A strong international trade strategy balances global integration with local responsiveness, allowing businesses to compete effectively while meeting the unique needs of each market.

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Case Scenario: You have a work experience placement at the office of a local business. This business is interested in operating internationally but is unaware of the operational and strategic approaches possible.

You have been asked to write a report which outlines the options available.

Section One will outline the possible operational approaches for a business to expand. Your manager has particularly asked you to include as many relevant examples as possible.

Section Two will focus on one particular business which has expanded internationally. It should be separated into different sections.

Part One:
Explain how the business has adapted for international markets. This should include any adaptations made to the product or service.

Part Two
Analyse the reasons for the approaches the business has taken. What were the reasons for the choices they made, what were the advantages of their choices, were there any problems? Why did they reject other strategies, was it because of the problems involved? Think about any constraints they might have had to overcome and how their decisions helped them overcome these.

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Part Three
Based on the evidence of their international trading record, how successful has the approach the business adopted? You may focus on one specific market and you must include clear evidence to support you judgement. This could be evidence about profits, sales, market share, share price.

Assessment criteria

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