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Qualification - Pearson BTEC Level 3 National Extended Diploma in Business
Unit Name - International Business
Unit Number - Unit 5
Unit Level - Level 3
Assignment Title - Operational and Strategic approaches
Learning outcome 1: Explore the international context for business operations
Learning outcome 2: Investigate the international economic environment in which business operates
Learning outcome 3: Investigate the external factors that influence international businesses
Learning outcome 4: Investigate the cultural factors that influence international businesses
Learning outcome 5: Examine the strategic and operational approaches to developing international trade.
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Case Scenario: You have a work experience placement at the office of a local business. This business is interested in operating internationally but is unaware of the operational and strategic approaches possible.
You have been asked to write a report which outlines the options available.
Section One will outline the possible operational approaches for a business to expand. Your manager has particularly asked you to include as many relevant examples as possible.
Section Two will focus on one particular business which has expanded internationally. It should be separated into different sections.
Part One:
Explain how the business has adapted for international markets. This should include any adaptations made to the product or service.
Part Two
Analyse the reasons for the approaches the business has taken. What were the reasons for the choices they made, what were the advantages of their choices, were there any problems? Why did they reject other strategies, was it because of the problems involved? Think about any constraints they might have had to overcome and how their decisions helped them overcome these.
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Part Three
Based on the evidence of their international trading record, how successful has the approach the business adopted? You may focus on one specific market and you must include clear evidence to support you judgement. This could be evidence about profits, sales, market share, share price.
Assessment criteria
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Pass
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Merit
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Distinction
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Learning aim A: Explore the international context for business operations
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AB.D1 Evaluate the impact of globalisation on a business.
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A.P1 Explain why two businesses operate in contrasting international markets.
A.P2 Explain the types of finance available for international business.
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A.M1 Analyse the support that is available to contrasting businesses that operate internationally.
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Learning aim B: Investigate the international economic environment in which business operates
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B.P3 Explain the main features of globalisation that affect two contrasting businesses.
B.P4 Explore the role of trading blocs on international trade.
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B.M2 Analyse the barriers of operating internationally for two contrasting businesses.
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Learning aim C: Investigate the external factors that influence international businesses
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C.D2 Recommend one country that a selected business could target for international trade, justifying your decision.
D.D3 Evaluate the impact of cultural differences on international business.
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C.P5 Explain the external factors that influence a selected business considering trading internationally.
C.P6 Explain how business support systems enable a selected business to trade internationally.
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C.M3 Carry out a situational analysis on two countries a selected business may consider trading in.
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Learning aim D: Investigate the cultural factors that influence international businesses
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D.P7 Explore the cultural differences affecting international businesses.
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D.M4 Analyse how cultural differences affect international businesses.
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Learning aim E: Examine the strategic and operational approaches to developing international trade
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E.D4 Evaluate the success of the strategies and resources used by a selected international business in one of its markets.
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E.P8 Explain how products and processes have to be adapted for international markets by a selected business.
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E.M5 Analyse the effectiveness of the strategies and resources used by a selected international business.
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