Impacts of the macro environment on the business operations

Unit 1 Business Environment - IKEA

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Introduction: The macro and micro environmental factors

Part 1

P1, P2

b) A short essay - IKEA

Part 2

Question 1: Identify some positive and negative impacts of the macro environment on the business operations.

Question 2: Conduct an internal and external analysis to identify its core strengths and weaknesses.

Question 3: Explain how these strengths and weaknesses are linked to the external macro factors.

Section 4: Apply some analysis models i.e. PESTLE and SWOT in order to develop an in depth understanding of the impact of the macro environment as well as to justify how this affects organization's decision making.

B) Reflective statement

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