Unit 30 Internet Marketing - level 5 in business

Unit 30 Internet Marketing - level 5 in business

Task 1 & Task 2

P 1. Understand marketing through the internet.

P 1.1- Explain the elements of internet marketing

P 1.2- Evaluate the internet marketing mix.

P 1.3- Compare internet marketing tools - e-tools

P 1.4- Examine interactive order processing.

P 2. Be able to use the internet for promotion using digital marketing communications

P 2.1- Demonstrate the mechanics of search engine marketing.

P 2.2 - Write the copy for a suitable opt-in email marketing newsletter

P 2.3 - Follow guidelines for best practice in online public relations

P 2.4 - Demonstrate how businesses can use new digital media communities, e.g. file-sharing sites.

Task 3 & Task 4

P 3. Be able to produce market research to support customer relationship management

P 3.1 - Conduct secondary market research

P 3.2 - Design an online survey

P 3.3 Demonstrate the use of electronic customer relationship marketing

P 4. Be able to design an internet marketing plan

P. 4.1 Produce an outline internet marketing plan

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