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Qualification - OTHM Level 7 Diploma in Health and Social Care Management
Unit Name - Strategic Marketing for Health and Social Care
Unit code - Y/507/9467
Assignment Title - Strategic Marketing for Health and Social Care
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Part 1 Essay
Select two health and social care organisations of your choice, and using academic, professional and industry sources write an essay discussing the application of strategic marketing in a health and social care context.
a) Analyse the ways in which marketing is applied in different health and social care contexts
b) Analyse how marketing can be organised in health and social care organisations
c) Evaluate the role of marketing in decision making in health and social care organisations
Word count 2000
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Part 2 Report
You are a health and social care management consultant and have been commissioned by a healthcare organisation to report on strategic marketing for a health / social care organisation. The board wish to develop and marketing plan which reflects the issues and sensitivities of health and social care provision and have asked you to report on management techniques of strategic marketing within health and social care.
In your report you should:
a) Critically analyse the internal and external environment of the health and social care organisation
b) Evaluate methods used to collect market research information in health and social care
c) Evaluate the importance of marketing planning in health and social care organisations
Word count 2000
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Part 3 Presentation
You are asked to present to the board a communication and branding strategy for the organisation. Your presentation should include:
a) An analysis of the role of brands in health and social care
b) An analysis of the main components of marketing communications in health and social care
c) an evaluation of the implementation of marketing communications campaigns in health and social care
Word count 1000
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