Assess suitability of Traditional brochure

Unit 14 Tour Operations Management - TUI Group

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Task 1 - Presentation

Task 2

Question 1) Assess the stages and timescales involved in developing holidays

Question 2) Suitability of different methods of contracting for different components of the holiday and different types of tour operator

Question 3) Calculate the selling price of a holiday from given information below.

Task 3

Question 1) The planning decisions taken for the design of a selected brochure:

Question 2) Assess suitability of Traditional brochure option available to tour operators of "TUI Group" and Thomas Crook and appropriate brochure for "TUI Group":

Question 3) Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator and recommend the most appropriate for your tour package.

Task 4

Question 1) The strategic decisions made by different types of tour operator:

Question 2) Compare the tactical decisions that could be taken by a selected tour operator in different situations.

Unit 14: Unpacking Tour Operations with TUI (Level 4 Diploma)

Delving into Unit 14 of your Travel and Tourism Diploma, you'll embark on a journey through Tour Operations Management, using industry giant TUI as your case study. Get ready to explore the intricacies of crafting the perfect holiday package, from market analysis to brochure design.

Key Learnings:

• Industry Landscape: Understand the different types of tour operators and their roles in the tourism ecosystem.
• Package Power: Dive into the stages of creating a holiday package, including product development, pricing strategies, and supplier contracts.
• Marketing Mix: Analyze the various promotional methods used by tour operators, like brochures and digital marketing, evaluating their effectiveness in reaching target audiences.
• TUI Case Study: Gain practical insights by examining TUI's operations, its strategic positioning, and its approach to tour package creation.

Expect to:

• Analyze current trends and developments in the tour operation industry.
• Compare and contrast different contracting methods used by TUI.
• Evaluate the planning and design decisions behind TUI's brochures.
• Discuss the effectiveness of various distribution channels for selling TUI holidays.

Whether you dream of a career in tour operating or simply want a deeper understanding of the travel industry, Unit 14 will equip you with valuable knowledge and transferable skills. So, buckle up and prepare to navigate the exciting world of tour operations management!

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