Marketing Management - Hotel Marriot - Level 5 BTEC HND in Business

Program: BTEC Higher National Diploma in Hospitality Management

Unit Name: Unit 41 Contemporary Issues in Marketing Management

Level: Level 5

Task 1
1.1 Role of Knowledge Management in relationship marketing
1.2 ICT supports the customer relationship manager in the Hotel Marriot
1.3 Benefits of Customer Relationship Management in Hotel Marriot
1.4 Recommendations to improve Customer Relationship

Task 2
2.1 Analysis of Stakeholder for Voluntary and Public sector organization
2.2 Relationship with customers in non-profit organizations
2.3 Methods used in public, private and voluntary sectors for marketing
2.4 Issues involved in marketing of virtual organization

Task 3
3.1 Marketing Mix for the service industry
3.2 Product and marketing mix are used to enhance the value for customer and organization
3.3 Difficulties for marketing of services and alternatives to overcome the problems
3.4 Role of IT in service industry

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