Marketing Planning - level 5 Diploma in Business

Program: Diploma in Business (Marketing)

Unit Name: Marketing Planning

Level: level 5

Task 1
In the form of a report, review the changing perspectives in the marketing planning. (LO1/AC 1.1)

Task 3
Examine the techniques for organisational auditing and for analysing the external factors that are affecting marketing planning. (LO1/ AC 1.3)

Task 4
Your company is interested in growing their business by developing products and markets. As a result, they have asked you to examine techniques for new product development. (LO3/AC: 3.3)

Task 6
You need to reflect on your group work in task02 and task 05, and assess your learning that you achieved in both. Also, state what contributions did you made to the group works.

Task 7
Assesses the main barriers to marketing planning (LO2/AC: 2.1)

Examines how organisations may overcome barriers to marketing planning
(LO2/AC: 2.2)
The ways for overcoming the barriers in marketing planning are mentioned as under,

Task 8
LO4
4.1) Explain how ethical issues influence marketing planning.

4.2 analyse examples of how organisations respond to ethical issues

4.3 analyse examples of consumer ethics and the effect it has on marketing planning

Task 9
Explain why marketing planning is essential in the strategic planning process for an organisation. (LO3/AC: 3.2)

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