Unit 41 Contemporary Issues in Marketing Management

Unit Name: Unit 41 Contemporary Issues in Marketing Management
Task 1
1.1 Concept of knowledge management and role of relationship marketing
1.2 Ways in ICT can support customers and relationship management
1.3 Benefits of customer relationship management
1.4 Recommendation for improvement in customer relationship

Task 2
2.1 Stakeholder analysis for public sector organization
2.2 Describe the nature of the relationships with customer within two selected not-for-profit organizations.
2.3 Compare methods used in marketing within the public, private and voluntary sectors.
2.4 Explain the key issues involved in marketing in a selected virtual organization.

Task 3
3.1 Describe the use of the extended marketing mix in selected service sector businesses.
3.2 Explain how the product/service mix can be used to enhance value for the customer and organization.
3.3 Explain how difficulties peculiar to the marketing of services can be overcome with references to a particular organization.
3.4 Explain the role of IT in services marketing management in a selected organization.

Task 4
4.1 Explain some of the current issues of ethical and social concern to marketers in a particular industry.
4.2 Explain the concept of CSR with reference to a particular organization.
4.3 Evaluate the role played by a selected pressure group in influencing ethical and social marketing policies for a selected organization.

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