Unit 20 Sales Planning and Operations - Level 5

Unit 20 Sales Planning and Operations - Level 5 (Diploma in Business)

Part 1

Introduction: Relationship Marketing

AC1.1 Explain the concept of knowledge management and its role in relationship marketing.

AC 1.2 Explain the ways that ICT (Information and communications Technology or Technologies) can support the customer relationship management process in a particular organization.

AC 1.3 Describe the benefits of customer relationship management in a selected organization similar to D&D Enterprises.

AC 1.4 Make justified recommendations for the improvement in customer relationship management for the selected organization.

Part 2

Introduction

AC 2.1 Carry out a stakeholder analysis for a voluntary sector and a public sector organization.

AC 2.2 Describe the nature of the relationship with customers within two selected non for profit organizations.

AC 2.3 Compare methods used in marketing within the public, private and voluntary sectors.

AC 2.4 Explain the key issues involved in marketing in a selected virtual organization.

Part 3

AC 3.1 Describe the use of the extended marketing mix in a selected service sector businesses.

AC 3.2 Explain how the product/service mix can be used to enhance value for the customer and organization.

AC 3.3 Explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organization.

AC 3.4 Explain the role of IT (Information Technology) in service marketing management in a selected organization.

Part 4

AC 4.1 Explain some of the current issues of ethical and social concern to marketers in a particular industry

AC 4.2 Explain the concept of CSR (Corporate Social Responsibility) with reference to a particular organization.

AC 4.3 Evaluate the role played by a selected pressure group in influencing ethical and social marketing policies for a selected organization.

Want to Excel in Course? Hire Trusted Writers for Help! —> https://miracleskills.com/