Describe the nature of the relationship with customers

Unit 20 Sales Planning and Operations - Level 5 (Diploma in Business)

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Part 1

Introduction: Relationship Marketing

Question 1 Explain the concept of knowledge management and its role in relationship marketing.

Question 2 Explain the ways that ICT (Information and communications Technology or Technologies) can support the customer relationship management process in a particular organization.

Question 3 Describe the benefits of customer relationship management in a selected organization similar to D&D Enterprises.

Question 4 Make justified recommendations for the improvement in customer relationship management for the selected organization.

Part 2

Introduction

Question 1 Carry out a stakeholder analysis for a voluntary sector and a public sector organization.

Question 2 Describe the nature of the relationship with customers within two selected non for profit organizations.

Question 3 Compare methods used in marketing within the public, private and voluntary sectors.

Question 4 Explain the key issues involved in marketing in a selected virtual organization.

Part 3

Question 1 Describe the use of the extended marketing mix in a selected service sector businesses.

Question 2 Explain how the product/service mix can be used to enhance value for the customer and organization.

Question 3 Explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organization.

Question 4 Explain the role of IT (Information Technology) in service marketing management in a selected organization.

Part 4

Question 1 Explain some of the current issues of ethical and social concern to marketers in a particular industry

Question 2 Explain the concept of CSR (Corporate Social Responsibility) with reference to a particular organization.

Question 3 Evaluate the role played by a selected pressure group in influencing ethical and social marketing policies for a selected organization.

This assignment helps students to understand the importance of sales planning and operations in achieving corporate objectives. It covers topics such as the development of sales strategies, the recruitment and selection of sales personnel, the motivation and training of sales staff, and the use of sales databases. The assignment also includes a case study that allows students to apply their knowledge to a real-world situation.

The assignment is designed to help students develop the skills and knowledge they need to be successful in sales planning and operations. It is a valuable resource for students who are interested in a career in sales or marketing.

Here are some of the key points that are covered in the assignment:

• The importance of sales planning in achieving corporate objectives
• The different types of sales strategies
• The factors to consider when recruiting and selecting sales personnel
• The importance of motivating and training sales staff
• The use of sales databases to track sales performance
• The case study that allows students to apply their knowledge to a real-world situation

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