Research Methods for Strategic Managers Assignment Help

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Qualification - Pearson BTEC Level 7 Extended Diploma in Strategic Management and Leadership

Unit Name - Research Methods for Strategic Managers

Unit Level - Level 7

Unit code - R/602/2422

Assignment Title - Research Methods for Strategic Managers

Unit Credit - 15

Unit Number - Unit 16

Learning outcome 1: Understand how to select a research question

Answer: For strategic managers undertaking research, selecting a research question is a foundational and critical step that dictates the entire trajectory and relevance of their study. It involves a systematic process of identifying a specific, significant problem or opportunity within their professional business practice that, when addressed, will contribute to their professional development and organizational goals. A robust research question must be suitable, meaning it aligns with the scope of strategic management and leadership; feasible, implying it can be investigated within practical constraints of time, resources, and access to data; and clear and focused, avoiding ambiguity and providing a precise direction for inquiry. Furthermore, the question should be relevant to current strategic challenges or gaps in existing knowledge, ideally offering a unique perspective or contributing to an ongoing debate. This often begins with broad brainstorming, followed by preliminary literature reviews to understand existing knowledge and identify specific areas of interest or problems. Ultimately, a well-chosen research question ensures the study is purposeful, researchable, and capable of generating actionable insights for strategic decision-making.

Learning outcome 2: Be able to conduct a literature review

Answer: Being able to conduct a literature review is a fundamental skill for strategic managers, enabling them to ground their research in existing knowledge and identify opportunities for new contributions. This process begins with systematic searching across diverse scholarly databases, academic journals, books, and reputable industry reports, using keywords relevant to the formulated research question. The aim is to gather a comprehensive array of primary and secondary sources. Next, critical evaluation is essential; strategic managers must appraise each source's credibility, validity, and reliability, considering the authors' expertise, publication bias, and methodological rigor. It's not just about summarizing what has been said, but synthesizing findings to identify common themes, conflicting perspectives, research gaps, and theoretical underpinnings. This involves grouping similar studies, highlighting debates, and discerning trends or evolutions in thinking. The ultimate goal is to build a coherent narrative that provides a thorough understanding of the existing body of knowledge, establishes the context for the current research, and justifies the need for the proposed study by demonstrating how it will fill identified gaps or extend current understanding. Effective literature reviews demonstrate a strategic manager's comprehensive grasp of their chosen field and their ability to leverage existing intelligence for informed decision-making.

Learning outcome 3: Understand techniques used to interpret data in a research proposal

Answer: In a research proposal, the "techniques used to interpret data" section outlines how the collected raw information will be transformed into meaningful insights that answer the research question. This involves a clear plan for both qualitative and quantitative data, or a combination if a mixed-methods approach is adopted.
For quantitative data, the proposal typically details the use of statistical methods. This might include descriptive statistics (e.g., mean, median, mode, standard deviation, frequencies, percentages) to summarize and characterize the data, providing a snapshot of the sample. Additionally, inferential statistics (e.g., t-tests, ANOVA, regression analysis, chi-square tests) would be proposed to draw conclusions about the broader population from the sample data, test hypotheses, identify relationships between variables, and make predictions. The proposal should specify which statistical software will be used (e.g., SPSS, R, Python) and how statistical significance will be determined (e.g., p-values, confidence intervals).
For qualitative data, the interpretation techniques focus on identifying patterns, themes, and meanings within non-numerical data like text, audio, or video. Common approaches include thematic analysis, where researchers systematically identify, analyze, and report patterns or themes within the data. Content analysis involves systematically categorizing and counting the occurrence of specific elements or concepts. Other methods like discourse analysis (examining language use), narrative analysis (interpreting stories), or grounded theory (developing theory from the data) might also be proposed. The proposal should explain the iterative process of coding, categorizing, and synthesizing qualitative data, often emphasizing the researcher's role in interpreting subjective meanings while maintaining rigor and transparency.
Regardless of the data type, the interpretation section in a research proposal should also briefly discuss how findings will be related back to the initial research questions and the existing literature, highlighting how the study aims to contribute to new knowledge or practical applications within strategic management. It's crucial to acknowledge potential limitations and biases in the chosen interpretation techniques to demonstrate a comprehensive and critical understanding of the research process.

Learning outcome 4: Be able to choose the appropriate methodology to research the question

Answer: Choosing the appropriate methodology to research a strategic question is a crucial decision that directly impacts the validity and utility of the findings for strategic managers. This choice is primarily driven by the nature of the research question itself. If the question seeks to quantify relationships, test hypotheses, or identify patterns in a large dataset, a quantitative methodology is typically most suitable. This would involve methods like surveys with structured questionnaires, experiments, or statistical analysis of existing numerical data, aiming for generalizable results. Conversely, if the research question aims to explore complex phenomena, understand underlying reasons, delve into experiences, or generate new theories, a qualitative methodology would be more appropriate. This could involve in-depth interviews, focus groups, case studies, or observations, seeking rich, contextualized insights from a smaller sample.
Furthermore, a mixed-methods approach, combining both quantitative and qualitative techniques, is often highly valuable in strategic management. This allows for a more comprehensive understanding by using quantitative data to identify trends and qualitative data to explain the "why" behind those trends, or vice-versa. Factors such as available resources (time, budget, access to participants), ethical considerations, and the strategic manager's own skills and preferences also play a significant role in selecting the methodology. The chosen methodology must be rigorously justified in the research proposal, demonstrating how it aligns with the research objectives and will effectively answer the question while ensuring validity and reliability of the findings.

Learning outcome 5: Be able to present the findings of a research proposal

Answer: For a strategic manager, presenting the findings of a research proposal, even before the full research is conducted, is crucial for securing approval, demonstrating the potential value of the study, and setting clear expectations. This section of the proposal outlines how the anticipated results will be communicated to relevant stakeholders, demonstrating an understanding of effective dissemination. It involves:
First, recording findings in an agreed format, which implies outlining the structure of the final research report or presentation. This often includes sections such as an executive summary, introduction, literature review summary, methodology outline, anticipated results, discussion, conclusions, and recommendations.
Second, summarizing the findings using suitable methods. While actual data may not yet be collected, the proposal should detail how expected findings will be condensed and made digestible. For quantitative data, this might involve planning for tables, charts (bar charts, pie charts, line graphs), and simple statistical summaries (e.g., projected means, percentages, or correlations). For qualitative data, it would involve outlining how themes, categories, and key insights will be extracted and presented (e.g., through direct quotes, thematic maps, or narrative summaries).
Third, presenting the findings using suitable methods refers to the chosen mode of communication. This could be a formal written report, an oral presentation (e.g., a viva voce), or a combination of both. Strategic managers need to consider their audience - typically subject specialists, senior management, or clients - and tailor their presentation to be clear, concise, and impactful, often incorporating IT tools, audio-visual aids, and a logical flow.
Finally, critically analyzing the findings (even in a proposal, this refers to the anticipated analysis) involves outlining how the expected results will be discussed in relation to the initial research questions, the existing literature (highlighting similarities, differences, and unique contributions), and the practical implications for strategic management. It also requires acknowledging the potential limitations and biases of the proposed methodology and data interpretation techniques, demonstrating a thorough and objective approach to the research process.

Aim: This unit provides the learner with an understanding of the methods and techniques used and required when carrying out formal research. The unit addresses a variety of research methodologies and offers the learner the opportunity to develop research skills.

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The Purpose of this Assignment - This assignment provides you with the opportunity to demonstrate your understanding of the methods and techniques used and required when carrying out formal research. You will examine a variety of research methodologies and experience the opportunity to develop research skills.

The majority of this assignment should be presented through a written report, demonstrating a sound understanding of research methods and protocol. The report should show evidence of secondary research through a critical review of the relevant key literature relating to the selected research question. It should also show primary research through the selection of a new research question, and then by selecting the appropriate research methodology for this question and evaluating and justifying its use. Crucially, research needs to be focused on meeting its objectives and the outcomes need to be credible. The research question needs to be well-thought-out, appropriate, unique and researched and planned thoroughly.

Scenario - In this assignment, you need to build a research project. In this case you are allowed to select an organisation (Case study) of your choice, even the one that you are working for. Before submitting your finished work you will have to closely discuss with your tutor and you will have to first submit a research proposal. This will include the selected research title, the research aim, research questions and research objectives. Taking approval for your research proposal is very important and if you select a wrong research title that will lead you to rework on whole report. Your research should be more realistic and narrow into your scope. Once the research proposal is approved you will be able to write your research project by conduct a research.

On the base of the above scenario the Learner has to:

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Task 1 - Understand how to select a research question.

1. Select a research question.

2. Explain the factors that contribute to the process of successful research question selection.

3. Justify their choice of research.

Task 2 - Be able to conduct a literature review

1. Conduct research to find literature relevant to the research question.

2. Undertake a critical review of the key literature for inclusion in a research.

Task 3 - Understand techniques used to interpret data in a research proposal.

1. Evaluate techniques for use with quantitative data in a research proposal.

2. Evaluate techniques for use with qualitative data in a research proposal.

Task 4 - Be able to choose the appropriate methodology to research the question.

1. Evaluate appropriate research methodologies in terms of the research question.

2. Choose an appropriate methodology in terms of the research question.

3. Justify the methodology selected in terms of the research question.

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Task 5 - Be able to present the findings of a research proposal

1. Record findings on a research question, literature review and methodology in an agreed format.

2. Summarise the finding using suitable methods.

3. Present the findings using suitable methods.

4. Critically analyse the findings.

Report Structure -

1. Cover

2. Title Page

3. Contents page

4. Abstract/Executive (Tasks)

5. Conclusion

6. References (including weblioreferencing) Bibliography (including webliography).

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