Unit 2 Elements of Marketing Principles

Unit 2 Elements of Marketing Principles

Task 1

1.1 Various elements of the marketing process.

1.2 Benefits and costs of a marketing orientation.

Task 2

2.1 Macro and micro environmental factors.

2.2 Segmentation criteria.

2.3 Targeting strategy for a selected product/service.

2.4 Buyer behaviour affects marketing activities in different buying situations.

2.5 New positioning for a selected product/service.

Task 3

3.1 How products are developed to sustain competitive advantage.

3.2 How distribution is arranged to provide customer convenience.

3.3 How prices are set to reflect an organization’s objectives and market conditions.

3.4 How promotional activity is integrated to achieve marketing objectives.

3.5 Analyze the additional elements of the extended marketing mix.

Task 4

4.1 Plan marketing mixes for two different segments in consumer markets.

4.2 Illustrate differences in marketing products and services to businesses rather than consumers.

4.3 Show how and why international marketing differs from domestic marketing.

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