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Unit 19 Marketing Planning - Glaxo Smith Kline - Level 5

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Unit 19 Marketing Planning - Glaxo Smith Kline - Level 5 (Diploma In Business)

Task 1:

1.1 Review changing perspective in marketing planning.

1.2 Evaluate an organisation's capability for planning its future marketing activity.

1.3 Examine techniques for organisational auditing and for analyzing external factors that affect marketing planning.

1.4 Carry out organisational auditing and analysis of external factors that affect marketing planning in a given situation.

Task 2

2.1 Assess the main barriers to marketing planning.

2.2 Examine how organizations may overcome barriers to marketing planning.

Task 3:

3.1 write a marketing plan for a product or service.

3.2 Explain why marketing planning is essential in the strategic planning process for an organisation.

3.3 Examine the techniques for new product development:

3.4 Justify recommendations for pricing policy, distribution and communication mix.

3.5. Explain how factors affecting the effective implementation of the marketing plan have been taken into account.

Task 4:

4.1 Explain how ethical issues influence marketing planning.

4.2: Analyze examples of how organizations respond to ethical issues.

4.3 Analyze examples of consumer ethics and the effect it has on marketing planning.


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