Review changing perspective in marketing planning

Unit 19 Marketing Planning - Glaxo Smith Kline - Level 5 (Diploma In Business)

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Task 1:

Question 1 Review changing perspective in marketing planning.

Question 2 Evaluate an organisation's capability for planning its future marketing activity.

Question 3 Examine techniques for organisational auditing and for analyzing external factors that affect marketing planning.

Question 4 Carry out organisational auditing and analysis of external factors that affect marketing planning in a given situation.

Task 2

Question1 Assess the main barriers to marketing planning.

Question 2 Examine how organizations may overcome barriers to marketing planning.

Task 3:

Question 1 write a marketing plan for a product or service.

Question 2 Explain why marketing planning is essential in the strategic planning process for an organisation.

Question 3 Examine the techniques for new product development:

Question 4 Justify recommendations for pricing policy, distribution and communication mix.

Question 5. Explain how factors affecting the effective implementation of the marketing plan have been taken into account.

Task 4:

Question 1 Explain how ethical issues influence marketing planning.

Question 2: Analyze examples of how organizations respond to ethical issues.

Question 3 Analyze examples of consumer ethics and the effect it has on marketing planning.

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