Unit 22 Public Relations and Promotions in TT -Level 5

Unit 22 Public Relations and Promotions in TT

Level 5

TASKS

1(A) Discuss the role and scope of public relations as a promotional tool to be applied in your chosen tourist destination.

1(B) Analyze and discuss the diversity of publics or audiences, including the current and potential visitors and other stakeholders within a travel and tourism context.

2. Undertake an audit of the internal and external environments within the context of setting relevant goals and objectives for the campaign using a range of PR and promotion skills.

3. Develop a public relation plan with appropriate promotional objectives from task 2 and develop and review relevant strategies to achieve the PR objectives.

3(A) Identify and analyze a range of media suitable for the public relations campaign for your chosen firm and assess the relationship between public relations in the travel and tourism sector and the media.

3(B) Apply your PR and promotional skills and evaluate the effectiveness of the chosen media for the use in the chosen travel and tourism organization.

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