Unit 18 Advertising and Promotion in Business - level 5 in business

Unit Name: Unit 18 Advertising and Promotion in Business

Level: level 5 in business

Communication Process in Advertising and Promotion Assignment

Task 2

2.1- Explain the role of advertising in an integrated promotional strategy for a business or product

2.2- Explain branding and how it is used to strengthen a business or product

2.3- Review the creative aspects of advertising

2.4- Examine ways of working with advertising agencies

Task 3

3.1- Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product

3.2- Evaluate other techniques used in below-the-line promotion

Task 4

4.1- Follow an appropriate process for the formulation of a budget for an integrated promotional strategy

4.2- Carry out the development of a promotional plan for a business or product

4.3- Plan the integration of promotional techniques into the promotional strategy for a business or product

4.4- Use appropriate techniques for measuring campaign effectiveness

Investigate applications of statistical techniques

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