use of electronic customer relationship marketing

Unit 30 Internet Marketing - Level 5 in business

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Task 1: The e-Marketing tools used by Amazon.com:

Question 1.1- Examine interactive order processing.

Task 2:

Question 2.2 - Write the copy for a suitable opt-in email marketing newsletter

Question 2.3 - Follow guidelines for best practice in online public relations.

Question 2.4 - Demonstrate how businesses can use new digital media communities, e.g. file-sharing sites.

Task 3: LO 3. Be able to produce market research to support Customer Relationship Management.

Question 3.1 - Conduct secondary market research.

Question 3.2 - Design an online survey

Question 3.3 Demonstrate the use of electronic customer relationship marketing

Task 4: LO 4. Be able to design an internet marketing plan.

Question 4.1 Create a presentation on pay per click advertising.

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