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Unit 2 Marketing Essentials - EE Limited

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Unit 2 Marketing Essentials - EE Limited

Task - 2

2a. How EE limited and O2 apply various elements of the extended marketing mix to the marketing planning process to achieve business objectives

2b. Produce a marketing plan to meet EE's marketing goals and objective including the elements of marketing mix

  • Executive
  • Company Overview
  • Objectives
  • Current Marketing Situation analysis
  • Internal Analysis
  • External Analysis

Table4 - PESTEL analysis of EE

  • Strategy
  • Segmentation, Targeting, and Positioning (STP)
  • Marketing Objectives and proposed strategies based on the marketing mix
  • Tactics and Actions
  • Control
  • Budget


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