Describe the use of the extended marketing mix

Unit 41 CIM Relationship Marketing

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Task 1

Question 1.1 Describe and explain the importance of relationship marketing in a contemporary business context

Question 1.2 explain the ways that ICT (Information and Communications Technology or Technologies) can support the customer relationship management process in a particular organization

Question 1.3 Describe the benefits of customer relationship management in a selected organization similar to D&D Enterprises

Question 1.4 make justified recommendations for the improvement in customer relationship management for the selected organization

Task 2

Question 2.1 carry out a stakeholder analysis for a voluntary sector and a public sector organization (AC 2.1)

Question 2.2 describe the nature of the relationships with customer within two selected not-for-profit organizations (AC 2.2)

Question 2.3 compare methods used in marketing within the public, private and voluntary sectors (AC2.3)

Question 2.4 explain the key issues involved in marketing in a selected virtual organization (AC2.4)

Task 3

Question 3.1 Describe the use of the extended marketing mix in a selected service sector business.

Question 3.2 Explain how the product/service mix can be used to enhance value for the customer and organization.

Question 3.3 Explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organization.

Question 3.4 Explain the role of IT (Information Technology) in services marketing management in a selected organization.

Relationship marketing is a marketing strategy that focuses on building long-term, profitable relationships with customers. It is based on the idea that it is more cost-effective to retain existing customers than to acquire new ones.

There are a number of different relationship marketing strategies, but they all share the common goal of building customer loyalty. Some common strategies include:

Customer loyalty programs: These programs reward customers for their repeat business.
Customer relationship management (CRM) software: This software helps businesses to track and manage their customer interactions.
Personalized marketing: This involves using customer data to send targeted marketing messages.
Customer feedback: This involves asking customers for their feedback and then using it to improve products and services.

Relationship marketing can be a very effective way to improve customer satisfaction, loyalty, and profitability. However, it is important to note that it is not a quick fix. It takes time and effort to build strong relationships with customers.

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