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Unit 5 Marketing in Travel and Tourism - level 4

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BTEC Higher National Diploma In Travel And Tourism - Unit 5 Marketing in Travel and Tourism - level 4

LO 1:

P1.1 Discuss the core concepts of marketing for the travel and tourism sector.

P1.2 Assess the impact of the marketing environment on individual travel and tourism businesses with in Thomas Cook Group and tourist destinations with reference to Morocco and Egypt.

P1.3 Discuss the factors affecting consumer motivation and demand in the travel and tourism sector.

P1.4 Analyse the principles of market segmentation and its uses in marketing planning at Thomas Cook Group.

LO 2:

P2.1- Analyse the importance of strategic marketing planning for a selected travel and tourism business (Thomas Cook) or tourist destination (either Morocco/Egypt).

P2.2- Discuss the relevance of marketing research and market information to managers in the travel and tourism sector with reference to Thomas Cook Group.

P2.3 - Assess the influence of marketing on society.

LO 3:

P3.1 Discuss issues in the product, price and place elements of the marketing mix.

P3.2 Assess the importance of service sector mix elements to the travel sector.

P3.3 Apply the concept of the total tourism product to an individual tourism business.


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