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Unit 2 Marketing Essentials

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Unit 2 Marketing Essentials

Executive summary: Marketing Essentials Assignment

Part 1:

Introduction: Marketing Strategy

Situational analysis

PESTEL analysis

SWOT analysis

Competitive advantage

Evaluation of current marketing strategy

Part 2: Recommendations

STP analysis

Segmentation

Targeting

Positioning

Recommended Objectives and goals

Recommended marketing mix for Surf in UK


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