How buyer behavior differs in the consumer markets

Unit 2 Marketing Essential

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Task 2:

a) Outline the type of marketing mix of strategies that Leslie's business will need if it is to expand the business to break into the lucrative department store market, and explain how these strategies will differ from those used in attracting their normal customers, individual consumers and small retailers.

b) Demonstrate how buyer behavior differs in the consumer markets and the caterer/hotelier market and how it might affect Planet Preserve's marketing activities, particularly the way it positions itself in the new corporate market.

c) Explain how to use new and existing promotional activity to achieve an integrated approach to these new and developing marketing objectives.

d) Explain why international marketing differs from Planet Preserve's experience of domestic marketing.

Grasping the Fundamentals of Marketing: A Guide to HND in Business Success

Unit 2 of the HND in Business program delves into the core principles and practices of marketing, equipping students with the essential knowledge and skills to navigate the dynamic marketing landscape.

Through a comprehensive approach, this unit explores the fundamental concepts of marketing, including:

Understanding the marketing mix: Examining the key elements of product, price, place, and promotion in shaping successful marketing strategies.

Identifying target markets: Conducting market research to understand consumer needs, preferences, and behaviors, enabling the development of targeted marketing campaigns.

Developing marketing strategies: Crafting effective marketing plans that align with business objectives, incorporating elements such as branding, positioning, and differentiation.

Executing marketing activities: Implementing marketing campaigns across various channels, including digital, traditional, and social media platforms.

Evaluating marketing performance: Measuring the effectiveness of marketing efforts, analyzing data, and identifying areas for improvement.

By mastering the fundamentals of marketing, HND in Business students gain a competitive edge, enabling them to make informed marketing decisions, contribute to business growth, and thrive in the ever-evolving marketing landscape.

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