How buyer behavior differs in the consumer markets

Unit 2 Marketing Essentials Assignment Help - Unit 2 Marketing Essentials, HND in Business
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Unit 2 Marketing Essential

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Task 2:

a) Outline the type of marketing mix of strategies that Leslie's business will need if it is to expand the business to break into the lucrative department store market, and explain how these strategies will differ from those used in attracting their normal customers, individual consumers and small retailers.

b) Demonstrate how buyer behavior differs in the consumer markets and the caterer/hotelier market and how it might affect Planet Preserve's marketing activities, particularly the way it positions itself in the new corporate market.

c) Explain how to use new and existing promotional activity to achieve an integrated approach to these new and developing marketing objectives.

d) Explain why international marketing differs from Planet Preserve's experience of domestic marketing.

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