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Unit 4 Marketing Principles

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Unit 4 Marketing Principles

Task 1

1.1 Various elements of marketing process

1.2 Benefits and cost of market orientation of Bristol Cars

Task 2

2.1 Macro and micro environmental factors that influence the marketing decisions

2.2 Segmentation criteria for the cars in different markets

2.3 Targeting strategy for Bristol cars

2.4 Buyers behaviour affecting the marketing activities

2.5 Positioning strategy for Bristol Cars

Task 3

3.1 Development of product to sustain the competitive advantage

3.2 Distribution is arranged to provide quality services to the clients

3.3 Prices are set to reflect the Standard Chartered objective and market condition

3.4 Promotional activity is integrated to achieve marketing objectives

3.5 Additional elements of the extended marketing mix for Standard Chartered


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