Describe the use of the extended marketing mix

Program: Diploma in Business

Unit Name: Unit 41 Contemporary Issues in Marketing Management CRM

Level: Level 5

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Task 1: Introduction
Question 1. Explain the concept of knowledge management and its role in relationship marketing
Question 2 explain the ways that ICT (Information and Communications Technology or Technologies) can support the customer (AC1.2) relationship management process in a particular organisation
Question 4 Make justified recommendations for the improvement in customer relationship management for the selected organisation

Task 2
Question 1 carry out a stakeholder analysis for a voluntary sector and a public sector organization
Question 2 describe the nature of the relationships with customer within two selected not-for-profit organisations
Question 3 Compare methods used in marketing within the public, private and voluntary sectors
Question 4 Explain the key issues involved in marketing in a selected virtual organization

Question 1 describe the use of the extended marketing mix in a selected service sector business
Question 4 explain the role of IT (Information Technology) in services marketing management in a selected organization

Task 4: Introduction
Question 1 Explain some of the current issues of ethical and social concern to marketers in a particular industry
Question 2 Explain the concept of CSR (Corporate Social Responsibility) with reference to a particular organisation
Question 3 Evaluate the role played by a selected pressure group in influencing ethical and social marketing policies for a selected organization

Task 4: Conclusion

Unit 41 Contemporary Issues in Marketing Management focuses on the critical concept of Customer Relationship Management (CRM). In this assignment, students are expected to delve into contemporary issues related to CRM and its application in marketing management. The assignment entails exploring topics such as the impact of digital technology on CRM strategies, the role of data analytics in customer insights, and the ethical considerations in managing customer relationships. Students are encouraged to analyze real-world case studies, evaluate industry practices, and propose innovative solutions to enhance customer engagement and loyalty. By completing this assignment, students develop a comprehensive understanding of CRM's significance in modern marketing management.

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