Unit 41 Contemporary Issues in Marketing Management CRM - Level 5 Diploma in business

Program: Diploma in Business

Unit Name: Unit 41 Contemporary Issues in Marketing Management CRM

Level: Level 5

Task 1: Introduction
Explain the concept of knowledge management and its role in relationship marketing
1.2 explain the ways that ICT (Information and Communications Technology or Technologies) can support the customer (AC1.2) relationship management process in a particular organisation
1.4 Make justified recommendations for the improvement in customer relationship management for the selected organisation

Task 2
2.1 carry out a stakeholder analysis for a voluntary sector and a public sector organization
2.2 describe the nature of the relationships with customer within two selected not-for-profit organisations
2.3 Compare methods used in marketing within the public, private and voluntary sectors
2.4 Explain the key issues involved in marketing in a selected virtual organization

3.1 describe the use of the extended marketing mix in a selected service sector business
3.4 explain the role of IT (Information Technology) in services marketing management in a selected organization

Task 4: Introduction
4.1 Explain some of the current issues of ethical and social concern to marketers in a particular industry
4.2 Explain the concept of CSR (Corporate Social Responsibility) with reference to a particular organisation
4.3 Evaluate the role played by a selected pressure group in influencing ethical and social marketing policies for a selected organization

Task 4: Conclusion

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