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Qualification - ATHE Level 3 Diploma in Business and Management
Unit Name - The Business Environment
Unit Level - Level 3
Unit Credit - 20
Unit code - T/508/3607
Assignment Title - The Business Environment
Learning Outcome 1: Understand how external factors can impact on organisations
Learning Outcome 2: Understand why organisations need to be aware of their impact on the environment
Learning Outcome 3: Understand key elements of marketing
Learning Outcome 4: Understand why organisations and individuals need to behave ethically
Learning Outcome 5: Understand the impact of organisational culture
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Case Scenario
Paul Dukas, a sole trader, owns and operates a small garage providing car maintenance and repair services.
Paul is a member of the local Chamber of Commerce and has been asked to chair a team, who will study the local Business Environment and produce materials for use by the Chamber and local businesses. He has asked you to support him with this work.
Assessment Task 1 - External factors and environmental impacts
You must produce a presentation with supporting notes in which you detail how external factors can impact on a business environment. You should:
• Describe a range of external factors that may have an effect on business organisations.
• Explain why business organisations choose to carry out a PESTLE analysis.
• Describe the three-step crisis management procedure.
• Identify the factors which contribute towards environmental damage.
• Explain how factors which contribute towards environmental damage can be minimised.
• Explain how a lack of care for the environment can impact on business profitability and reputation.
To gain a merit grade you must prepare additional presentation slides.
Using a business organisation of your choice, complete a PESTLE analysis, to describe the political, economic, social, technological, legal and environmental factors facing your chosen organisation.
To gain a distinction grade you must prepare 3 leaflets which the Chamber of Commerce can add to the collection of leaflets, which are displayed in Reception. The leaflets must:
• Make recommendations for dealing with the external opportunities and
challenges facing an actual organisation you have chosen.
• Evaluate how a chosen organisation has managed a specific crisis.
• Make recommendations to a chosen organisation on how to reduce their environmental impact.
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Assessment Task 2 - Marketing Booklet
The Chamber of Commerce has asked Paul to produce a booklet on Marketing that can be distributed to small businesses in the local area. The booklet must include the following:
• An explanation of the function of marketing and how this is different from selling.
• A description of the purpose of:
a. a marketing plan
b. marketing objectives
He has specifically asked you to add examples here.
• An explanation of the differences between internal and external data and information.
• An explanation of the differences between primary and secondary information.
Extension activities:
To gain a merit grade you are required to provide additional sections to your booklet that describe:
• the elements of the marketing mix, giving specific examples from an organisation that you have selected.
• how organisations use the information that has been collected for marketing purposes.
To gain a distinction grade you must choose a business organisation with which you are familiar. Using your chosen organisation you are required to provide an additional section to your booklet that:
• evaluates a specific marketing campaign used by an organisation you have selected.
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Assessment Task 3 - Ethics and Culture
Paul has asked you to prepare a section for a sample handbook for managers in start-up businesses. The sample handbook must include:
• A description of the benefits to organisations of behaving ethically.
• An explanation of the effect of organisational culture on business organisations. The explanation should include a range of examples from different organisations to illustrate the points you are making.
Extension activities:
To gain a merit grade you must include the following in your information sheet:
• An explanation of why individuals and organisations might make unethical decisions or use unethical business practices. This explanation should use a range of practical examples.
• An explanation of how management style would vary in a power, task and
person culture.
• A short personal case study, based on yourself. This case study should provide an assessment of which type of organisational culture you would prefer to work in.
To gain a distinction grade you must include the following in your information sheet:
• A review of the ethical record of a business organisation operating in the private sector. You should use a business organisation with which you are familiar
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Learning outcomes. The learner will:
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Assessment criteria. The learner can:
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Pass
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Merit
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Distinction
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1. Understand
how external factors can impact on organisations
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Describe external
factors which may have an effect upon organisations
Explain why organisations carry out PESTLE analyses
Describe the three step crisis management
procedure
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1 M1 Using a
PESTLE analysis, describe the political, economic, social and technological legal and environmental factors facing a specific organisation
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1 D1 Make
recommendations for dealing with the external opportunities and challenges facing a specific organisation
1 D2 Evaluate how a specific crisis in an organisation was
managed.
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2. Understand why organisations
need to be aware of their impact on the environment
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Identify the factors which contribute
towards environmental damage and explain how these can be minimised by organisations
Explain how lack of care for the environment can impact on business profitability and
reputation
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2 D1 Make recommendations to
a specific organisation to help them reduce their environmental impact
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3. Understand key elements of marketing
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Explain the function of marketing and how it differs from selling
Describe the purpose of a marketing plan and marketing objectives, providing examples as appropriate
Explain the differences between internal and external data and information
Explain the differences between primary and secondary
information
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3 M1 Describe the elements of the marketing mix, using examples from a specific organisation
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3 D1 Evaluate a specific marketing campaign used by an organisation
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3 M2 Describe how organisations use the information which has been collected for marketing purposes
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4 Understand why organisations
and individuals need to behave ethically
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4.1 Describe the benefits to
organisations of behaving ethically
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4 M1 Using examples, explain
why individuals and organisations might make unethical decisions or use unethical business
practices
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4 D1 Review the ethical record of a named organisation
operating in the private sector
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5 Understand the impact of organisational culture
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5.2 Explain the effect of organisational culture on business,
providing examples from different organisations
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5 M1 Explain how the management style would vary in a power, role, task
and person culture
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5 M2 Assess which type of organisational culture you would
prefer to work in
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