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Benefits and Cost of Marketing Orientation - level 5 in business

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Unit Name: Benefits and Cost of Marketing Orientation

Level: level 5 in business

Task 1

a) The benefits and cost of marketing orientation approach for the small college of further education.

b) What are the elements of marketing process?

c) Report to include an explanation of the audit and allow sufficient coverage of the macro and micro environmental factors which will influence marketing decisions for the small college.

Task 2

Part 1) The use of segmentation and how it can be used for products in different markets and then related to the small college.

Choosing a targeting strategy for the small college
Proposing a new positioning for the small college

Part 2) Forces affecting buyer behaviour and its impact on marketing activities in the various scenarios of buying

Task 3
Explain how products are developed to sustain competitive advantage

Explain how distribution is arranged to provide customer convenience

Explain how prices are set to reflect an organization's objectives and market conditions

Illustrate how promotional activity is integrated to achieve marketing objectives

Analyse the additional elements of the extended marketing mix.

Task 4

Plan marketing mixes for two different segments in consumer markets of which one should in relation with the small college

Illustrate differences in marketing products and services to business rather than consumers.

Show how and why international marketing differs from domestic marketing in connection with the college

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