Explain the changing perspective of marketing planning

Unit 19 Marketing Planning - TESCO - Level 5 (Diploma in Business)

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Task 1: Compile a marketing audit

Question 1 Explain the changing perspective of marketing planning

Question 2 Organizational Capability

Question 3 Techniques for Organization Audit

Question 4 Organization audit of TESCO

Question 5 Barriers to marketing planning and ways to overcome these barriers

Task 2: Marketing Planning Proposal

Question 1 New product or service

Question 2 Strategic planning process

Question 3 Techniques for new product development

Question 4 Justifying Recommendations

2.4.1 Pricing Policies

2.4.2 Distribution Methods

2.4.3 Communication Mix

Question 5 Barriers to implementation

Question 6 Ethical issues and solutions

Question 7 How consumer ethics effect your marketing plan?

The assignment is to analyze the changing perspectives in marketing planning at TESCO, a leading UK-based retailer. The student will need to consider the company's organizational capability and audit, as well as the barriers to marketing planning and ways to overcome them. The second task of the assignment is to propose a marketing planning process for TESCO, including the development of new products and techniques for new product development.

The assignment is designed to help students understand the importance of marketing planning in a business context and to develop their skills in analyzing and developing marketing strategies.

Here are some of the key topics that the student will need to cover in the assignment:

• The changing nature of marketing planning
• The organizational capability and audit of TESCO
• The barriers to marketing planning
• Ways to overcome the barriers to marketing planning
• The marketing planning process for TESCO
• The development of new products and techniques for new product development

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