Unit 1 Nike Business Environment - Level 4

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Unit 1 Nike Business Environment

Level 4

Task 1.1

The two companies chosen are Nike and Oxfam.

Type of firm


Task 2.2

Discuss about the Nike and Oxfam stakeholders are the investors, management of the firm, employees of the firm, customers of the firm, debtors on the firm, suppliers of the firm. Lastly the potential investors of the firm also form important stakeholders.

Task 2.3

Discuss about the Nike and Oxfam management which has been appointed by shareholders and Board of directors.

Task 2.4

Discuss about the invest structure of both the companies.

Task 2.5

What are the economic factors that is required to know about both firm to be  successful brands.

Task 2.6

What are the political stability and political factors for both the firms.

Task 2.7

For Nike one of the major stakeholders is customers. Customers need good quality of products from Nike.

For Oxfam the shareholders who matter are the people for whom they serve.

Task 2.8

For Nike one of the major conditions was the 2008 crisis when the sales of the firm declined and thus the firm was faced with decreasing sales.
For Oxfam there have been a lot of controversies regarding their activities.

Task 2.9

Nike has expanded its reach to various countries. Its main source for new revenue growth has been emerging markets.
Oxfam has gained a considerable popularity and has strong presence in many countries.

Task 2.10

The chosen business strategy is Nike. Investors form important stakeholder for the firm. Due to demand from investors to have high return firm has invested a lot into new technology and coming up with new products.

Task 2.11

People have become more conscious about their health and focusing on their health. As a result people are playing more sports and thus there are chances of increase in the sales of the firm. Also Nike has advertised itself better.

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