Unit 2 Marketing Essentials - EE Limited

Unit 2 Marketing Essentials - EE Limited

Task 1: Presentation

Task 2:

LO 2. Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives.

LO 3. Develop and evaluate a basic marketing plan.

• Executive summary:
• Company Overview:
• Market analysis:
• PESTEL analysis of EE limited:
• Marketing Essentials Referances Moderate
• Internal analysis:
• Financial performance of EE limited:
• Value chain analysis:
• Product portfolio analysis:
• SWOT analysis:
• Market objectives:
• Market strategies:
• Segmentation, targeting, positioning (STP):
• Marketing control:

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