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TRM73001 Revenue and Yield Management for Tourism and Hospitality Assignment Help

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TRM73001 Revenue and Yield Management for Tourism and Hospitality Assignment - HOTS GROUP REPORT

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Assessment Task - Write about 'Circle Hotel'

Requirements - This assignment consists of two parts.

Part 1 - Analysis of your hotel's performance based on the decisions made on room rates, distribution channels and strategies your team implemented in Year 1 of the HOTS simulation.

Part 2 - The second part is a business plan for Year 2 based on the outcome of Year 1.

What you need to include -

1. Executive summary

2. Introduction

3. Performance and Financial Analysis:-

i. Total hotel revenue and total net income

ii. Rooms department revenue and total room net income

iii. Occupancy %, ADR and RevPAR

iv. Return on capital employed (ROCE) plot annual figures only

4. Business Plan for Year 2

i. SWOT

ii. Objectives

iii. Strategies

5. Conclusion

6. References

7. Appendices

i. Monthly indicator reports (Year 1)

ii. Current Balance Sheet (Year 1)

iii. Statement of Income (Year 1)

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Note - Remember that Assessment is an individual report and you will be reporting on the performance of your team's hotel in Year 1 as well as setting plans for Year 2. Just a reminder - do not just report on the financials (e.g. ADR, Occupancies, etc) - focus on why they happened - what decision/s led to these results/performances. Report from the perspective of the position you have undertaken (e.g Rooms Division Manager or Financial Controller or Director of Sales & Marketing) for your hotel.

Following the end of this week, we would have completed cycling 12 months of operating results which you will require in order to complete Assessment. This assessment is in a Report format so remember to summarise all your findings and results, etc., in the Executive Summary. Remember that in some cases, the Executive Summary may be the only part of your report that is read by busy senior executives.

Note - Total 2500 words excluding executive summary, references, and appendices and it needs Harvard references in text and in the reference list.

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