Unit 19 Marketing Planning

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Unit 19 Marketing Planning

Task LO1

1.1 Explain with the use of examples some of the changing perspectives in marketing planning.

1.2 How would you as a marketing manager evaluate the organisation's capability for planning its future marketing activity.

1.3 What are the main techniques for organizational auditing that you would use and for analysing external factors that would affect marketing planning in your organisation.

1.4 Carry out organizational auditing and analysis of external factors which affect the marketing planning in the given situation in your organisation.

Task LO2

3.1 Write a full marketing plan and explain all the stages of the plan and how it would help achieve more sales.

3.2 Explain to senior management why marketing planning is essential in the strategic planning process for an organisation.

3.3 Explain to senior management what the need for new product development is and examine techniques for new product development.

3.4 Justify recommendations to senior management for their approval for the pricing policy, distribution and communication mix that you have suggested in the marketing plan.

3.5 What are the factors that can affect the implementation of the marketing plan and how have these been taken into account.

Task LO3

4.1 Definition of ethics and influence of ethical issues on marketing planning.

4.2 How can organisation respond to ethical issues it faces?

4.3 Examples of consumer ethics in general and how can they effect market planning.

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