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Qualification - Higher National Diploma in Business
Unit Name - Enterprise and Small Business Management
Unit Number - Unit 2
Assignment Title - Enterprise and Small Business Management
Level - Level 4
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Learning Outcome 1: Explore and illustrate the range of venture types that might be considered entrepreneurial
Learning Outcome 2: Assess the impact of small businesses on the economy
Learning Outcome 3: Determine and assess the key aspects of an entrepreneurial mindset
Learning Outcome 4: Examine the different environments that foster or hinder entrepreneurships
Scenario 1
You are a small business consultant specialised in start-up businesses. You are looking to widen your client list, and therefore you have decided to create a presentation, which assesses the impact of small businesses in the UK economy, providing helpful recommendations to your existing and potential clientele. You will need to submit an individual presentation, of maximum 1500 words that assesses the impact of small businesses to the UK and European economy. The presentation needs to include latest figures, and tables released by authorised and reliable sources. The presentation will be distributed online, so you will not deliver in-person, but upload it to provided link.
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Part 1
Individual Presentation
Make sure you covered the following:
Define the concept of an SME, and evaluate the growth and financial contribution of micro, small and medium private organisations to the UK Economy. Your analysis needs to be based on the last 5 years and must include potential political and economic factors that might have either stimulated or halted the development of SME's in the country.
Examine the role of SME's and analyse how they contribute to the national economy. Your analysis must contrast the following:
Compare the impact of SME's for two UK regions;
Compare the impact of SME's for the UK utilising two different industries (for example, retail and construction)
Compare the impact of SME's for two EU countries;
Scenario 2
You are a student in Year 1. You have been tasked with the responsibility of writing a 2500-word report, reviewing main ESBM concepts, learnt in class, and analysing a business case, looking at the achievements of a particular entrepreneur and examining her entrepreneurial spirit.
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Part 2
Section 1:
Define what the concept of an entrepreneur is, and provide some examples of different entrepreneurs in business.
Explore the type of entrepreneurial ventures and investigate the similarities and differences between them.
Section 2:
Examine the following case study:
JUNIQE - a lifestyle brand for curated and affordable wall art and home accessories. It's based in Berlin. They work with over 600 artists to create original posters, wrapping paper, notepads, and even shower curtains.
That's how its co-founder, Lea Lange described her reasons to be involved in this enterprise:
- I have always loved art and design, decorating and styling. JUNIQE was created because, although I knew a lot about these topics, there was nowhere I knew of to buy individual and affordable artwork. With furniture and other home accessories it's possible to buy products that vary in price but this just wasn't the case with art. We decided to change this.
Investigate Lea Lange's activities and achievements in your report. Make sure that you cover the following areas:
Explain the difference between an entrepreneur and a manager.
Utilise the Big-5 Model and assess Lea Lange's entrepreneurial personality.
Utilise Maslow's Pyramid and determine if there is a correlation between entrepreneurial characteristics and entrepreneurial success.
Critically evaluate the influence (both positive and negative) that other factors have in fostering or hinder entrepreneurial success (your analysis should include education, financial status, and demographic factors).
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Pass
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Merit
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Distinction
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LO1 Explore and illustrate the range of venture types
that might be considered entrepreneurial
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D1 Critically examine the
scope, development and
growth of entrepreneurial
ventures.
|
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P1 Examine different
types of entrepreneurial
ventures and explain how
they relate to the
typology of
entrepreneurship.
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M1 Investigate a diverse
range of entrepreneurial
ventures to demonstrate
an understanding of
entrepreneurship in both
the public and corporate
sector.
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P2 Explore the similarities
and differences between
entrepreneurial ventures.
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LO2 Assess the impact of small businesses on the
economy
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D2 Critically evaluate how
small businesses have an
impact on different levels
of the economy (local,
regional, national) and in
an international context.
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P3 Interpret and assess
relevant data and
statistics to illustrate how
micro and small
businesses impact on the
economy.
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M2 Evaluate the
differences small,
medium and large
businesses make to the
economy, applying
relevant data and
statistics.
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P4 Explain the
importance of small
businesses and business
start-ups to the growth of
the social economy.
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LO3 Determine and assess the key aspects of an
entrepreneurial mindset
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D3 Analyse the
characteristic traits, skills
and motivational drivers
of successful
entrepreneurs, supported
by specific examples.
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P5 Determine the
characteristic traits and
skills of successful
entrepreneurs that
differentiate them from
other business managers.
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M3 Explore different lines
of argument relating to
entrepreneurial
characteristics.
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P6 Assess how aspects of
the entrepreneurial
personality reflect
entrepreneurial
motivation and mindset.
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LO4 Examine the different environments that foster or
hinder entrepreneurships
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D4 Critically analyse how
background and
experience influences
entrepreneurs, both
positively and negatively,
by comparing and
contrasting examples.
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P7 Examine, using
relevant examples, how
background and
experience can hinder or
foster entrepreneurship.
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M4 Analyse the link
between entrepreneurial
characteristics and the
influence of personal
background and
experience to specific
successful entrepreneurs.
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