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Qualification - Higher National Diploma in Business

Unit Name - Enterprise and Small Business Management

Unit Number - Unit 2

Assignment Title - Enterprise and Small Business Management

Level - Level 4

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Learning Outcome 1: Explore and illustrate the range of venture types that might be considered entrepreneurial

Learning Outcome 2: Assess the impact of small businesses on the economy

Learning Outcome 3: Determine and assess the key aspects of an entrepreneurial mindset

Learning Outcome 4: Examine the different environments that foster or hinder entrepreneurships

Scenario 1

You are a small business consultant specialised in start-up businesses. You are looking to widen your client list, and therefore you have decided to create a presentation, which assesses the impact of small businesses in the UK economy, providing helpful recommendations to your existing and potential clientele. You will need to submit an individual presentation, of maximum 1500 words that assesses the impact of small businesses to the UK and European economy. The presentation needs to include latest figures, and tables released by authorised and reliable sources. The presentation will be distributed online, so you will not deliver in-person, but upload it to provided link.

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Part 1

Individual Presentation

Make sure you covered the following:

Define the concept of an SME, and evaluate the growth and financial contribution of micro, small and medium private organisations to the UK Economy. Your analysis needs to be based on the last 5 years and must include potential political and economic factors that might have either stimulated or halted the development of SME's in the country.

Examine the role of SME's and analyse how they contribute to the national economy. Your analysis must contrast the following:

Compare the impact of SME's for two UK regions;

Compare the impact of SME's for the UK utilising two different industries (for example, retail and construction)

Compare the impact of SME's for two EU countries;

Scenario 2

You are a student in Year 1. You have been tasked with the responsibility of writing a 2500-word report, reviewing main ESBM concepts, learnt in class, and analysing a business case, looking at the achievements of a particular entrepreneur and examining her entrepreneurial spirit.

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Part 2

Section 1:

Define what the concept of an entrepreneur is, and provide some examples of different entrepreneurs in business.

Explore the type of entrepreneurial ventures and investigate the similarities and differences between them.

Section 2:

Examine the following case study:

JUNIQE - a lifestyle brand for curated and affordable wall art and home accessories. It's based in Berlin. They work with over 600 artists to create original posters, wrapping paper, notepads, and even shower curtains.

That's how its co-founder, Lea Lange described her reasons to be involved in this enterprise:
- I have always loved art and design, decorating and styling. JUNIQE was created because, although I knew a lot about these topics, there was nowhere I knew of to buy individual and affordable artwork. With furniture and other home accessories it's possible to buy products that vary in price but this just wasn't the case with art. We decided to change this.

Investigate Lea Lange's activities and achievements in your report. Make sure that you cover the following areas:

Explain the difference between an entrepreneur and a manager.

Utilise the Big-5 Model and assess Lea Lange's entrepreneurial personality.

Utilise Maslow's Pyramid and determine if there is a correlation between entrepreneurial characteristics and entrepreneurial success.

Critically evaluate the influence (both positive and negative) that other factors have in fostering or hinder entrepreneurial success (your analysis should include education, financial status, and demographic factors).


Pass 

Merit 

Distinction

LO1 Explore and illustrate the range of venture types

that might be considered entrepreneurial

D1 Critically examine the

scope, development and

growth of entrepreneurial

ventures.

P1 Examine different

types of entrepreneurial

ventures and explain how

they relate to the

typology of

entrepreneurship.

M1 Investigate a diverse

range of entrepreneurial

ventures to demonstrate

an understanding of

entrepreneurship in both

the public and corporate

sector.

P2 Explore the similarities

and differences between

entrepreneurial ventures.

LO2 Assess the impact of small businesses on the

economy

D2 Critically evaluate how

small businesses have an

impact on different levels

of the economy (local,

regional, national) and in

an international context.

P3 Interpret and assess

relevant data and

statistics to illustrate how

micro and small

businesses impact on the

economy.

M2 Evaluate the

differences small,

medium and large

businesses make to the

economy, applying

relevant data and

statistics.

P4 Explain the

importance of small

businesses and business

start-ups to the growth of

the social economy.

LO3 Determine and assess the key aspects of an

entrepreneurial mindset

D3 Analyse the

characteristic traits, skills

and motivational drivers

of successful

entrepreneurs, supported

by specific examples.

P5 Determine the

characteristic traits and

skills of successful

entrepreneurs that

differentiate them from

other business managers.

M3 Explore different lines

of argument relating to

entrepreneurial

characteristics.

P6 Assess how aspects of

the entrepreneurial

personality reflect

entrepreneurial

motivation and mindset.

LO4 Examine the different environments that foster or

hinder entrepreneurships

D4 Critically analyse how

background and

experience influences

entrepreneurs, both

positively and negatively,

by comparing and

contrasting examples.

P7 Examine, using

relevant examples, how

background and

experience can hinder or

foster entrepreneurship.

M4 Analyse the link

between entrepreneurial

characteristics and the

influence of personal

background and

experience to specific

successful entrepreneurs.

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