Unit 19 Marketing Planning Strategy - Level 5

Unit 19 Marketing Planning Strategy - Level 5 (Diploma In Business)

LO1 Compile marketing audits

1.1 Changing perspectives in marketing planning

1.2 Organization's capability for planning its future marketing activities

1.3 Techniques for organization auditing and external factors affecting marketing

1.4 Organization auditing and external factors affecting marketing

LO 2 Main barriers to marketing planning

2.1 Main barriers

2.2 How organizations can overcome these barriers

LO 3 Formulate a marketing plan

3.1 Marketing plan

3.2 Marketing planning for strategic planning process

3.3 Techniques for new product development

3.4 Recommendations for pricing, distribution and communication

3.5 Factors affecting effective implementation of marketing plan

LO 4 Understand ethical issues in marketing

4.1 Ethical issues influencing marketing

4.2 Organization responds to ethical issues

4.3 Consumer ethics and its impacts on marketing planning

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