Unit 4 Management and Operations - level 4 in business

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Unit Name: Unit 4 Management and Operations

Level: level 4 in business


a) The benefits and cost of marketing orientation approach for the small college of further education. What is the importance and use of marketing and the benefits to the small college explained with relevant examples.

What are the elements of marketing process

Include an explanation of the audit and show macro and micro environmental factors which will influence marketing decisions for the small college



The use of Segmentation and how it can be used for products in different markets and then related to the small college

How a targeting strategy can be chosen for the same small college? Finally, how a new position strategy can be used for the small college?

Illustrate what forces affects buyer behaviour. Explain how buyer behaviour affects marketing activities in the market place and in different buying situations


Explain how products are developed to sustain competitive advantage

Explain how distribution is arranged to provide customer convenience

Explain how prices are set to reflect an organization's objectives and market conditions

Illustrate how promotional activity is integrated to achieve marketing objectives

Analyze the additional elements of the extended marketing mix

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