Unit 1 Business Environment – GSK & AZ - Level 5

Unit 1 Business Environment – GSK & AZ - Level 5 (National Diploma in Business)

Task 1

1.1 Identify the purposes of glaxoSmithKline, the NHS and Red Cross and any other cooperative society in UK that you are familiar with.

1.2 Describe to the extent GSK meets the objectives of its key stakeholders

1.3 Explain the responsibilities of GSK towards its stakeholders and the strategies employed to meet them.

Task 2

2.1 Show how different economic systems makes effective use of resources

2.2 Taking into account the recession of 2009 discuss how the monetary and fiscal policies of the government affect the business of GSK and AZ.

2.3 Study of how EU competition and regulatory policies may have affected the business of GSK.

Task 3

3.1 The impact on pricing and production of a business due to market structure

3.2 Explain how the forces of demand and supply affect the pricing and sales decisions of GSK.

3.3 a) With the help of PESTEL tools judge how the factors in the environment affect the business of GSK.

3.3 b) Explain how cultural factors affect the behaviour and the decision making of GSK.

Task 4

4.1 Discuss the significance of international trade to GSK and AZ.

4.2 Analysis of how global factors can affect the business of GSK and AZ.

4.3 Discuss how the policies of European Union have impacted the business of GSK and AZ.

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