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Unit 2 Marketing Strategy of EE Limited -Level 5

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Unit 2 Marketing Strategy of EE Limited

Level 5

Task 2a:

Compare how EE Limited and another competitor of your choice apply the various elements of the extended marketing mix to the marketing planning process to achieve business objectives.

Task 2b:

Produce a marketing plan to meet EE’s marketing goals and objectives

Segmentation, target and positioning (STP)

Tactic and action


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