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Unit 1 Business and Business Environment - Level 5

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Unit 1 Business and Business Environment - Level 5 (Diploma in Business)

Introduction: IKEA is a MNC organisation which designs and sells ready to assemble furniture. It started its operation way back in 1943 with its headquarters in Aimhult, Sweden. Current headquarters is in Delft, Netherlands. The main founder of the organisation was Ingvar Kamprad.

P3, M2

B. Short essay

Part 2

P4, P5, P6, M3, M4

A. Report

Section 1: PESTLE analysis

Section 2: SWOT analysis

Section 3: establishing link between the strengths and weaknesses and the external macro factors

D2

B. Reflective Statement


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