Unit 9 Marketing Planning - level 5

Diploma in Business (Marketing) - Unit 9 Marketing Planning - level 5

Task 1:

1.1 Review changing perspectives in marketing planning

1.2 Evaluate the organization's capability for planning its future marketing activity

1.3 Examine techniques that the company use or might use for organizational auditing and for analysis external factors that affect marketing planning

1.4 Carrying out an organizational auditing and analysis of external factors that affect marketing planning in a given situation

Task 2:

2.1 Assess the main barriers to marketing planning

2.2 Examine how organizations may overcome barriers to marketing planning

Task 3:

3.1 Write Marketing plan for a product or a service of your selected company

3.2 Explain why marketing planning is essential in the strategic planning process for an organization

3.3 Examine techniques for new product development

3.4 Justify recommendations for pricing policy, distribution and communication mix

3.5 Explain how factors affecting the effective implementation of the marketing plan have been taken into account

Task 4:

4.1 Explain how ethical issues influence marketing planning

4.2 Analyse examples of how organizations responds to ethical issues

4.3 Analyse example of consumer ethics and the effect on marketing planning

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