Process of research project selection

Unit 11 Research Project - Easy Jet - Level 5 (Diploma in Business)

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Task 1

Question 1 Formulate and record possible research project outline specifications. You should include possible aims and objectives, literature review and resource implications.

Question 2 Identify the factors that contribute to the process of research project selection.

Question 3 Undertake a critical review of key references about ‘customer satisfaction' and ‘influential factors on customer satisfaction'.

Question 4 Produce a research project specification.

Question 5 Provide an appropriate plan and procedures for the agreed research specification.

Task 2

Question 1 Match resources efficiently to the research question or hypothesis.

Question 2 Undertake the proposed research investigation in accordance with the agreed specification and procedures.

Question 3 Record and collate required data.

Task 3

Question 1 Use appropriate ‘research evaluation techniques'.

Question 2 Interpret and analyse the results in terms of the original research specification by using ‘Frequency' and/or ‘Percentage' calculations.

Question 3 Make recommendations and justify areas for further consideration customer satisfaction in Easy Jet.

Unit 11: Research Project - Easy Jet (Diploma, Level 5)

Dive into the world of research and apply your business knowledge by analyzing a leading low-cost airline, EasyJet. This unit presents an exciting opportunity to conduct independent research, develop critical thinking, and hone your communication skills.

Project Focus:

• Choose a research question focused on EasyJet's operations, marketing, customer satisfaction, or another relevant business aspect.
• Conduct thorough research: Utilize academic journals, industry reports, news articles, and potentially primary data collection like surveys or interviews.
• Analyze and interpret findings: Apply business theories and frameworks to understand your data and draw insightful conclusions.
• Develop recommendations: Based on your analysis, suggest actionable strategies for EasyJet to improve or adapt its business practices.

Key Skills Acquired:

Research skills: Formulating research questions, gathering data from diverse sources, critically evaluating information.
Analytical skills: Interpreting data, identifying trends, drawing evidence-based conclusions.
Communication skills: Presenting your research clearly and concisely, both written and potentially verbally.
Critical thinking: Evaluating information objectively, questioning assumptions, forming well-supported arguments.

Remember:

• Align your topic with your interests and learning goals.
• Utilize credible and relevant sources.
• Maintain academic integrity and proper citation practices.
• Present your findings in a well-structured and professional manner.

Unit 11 empowers you to become a research-savvy business professional, capable of independently analyzing complex issues and offering valuable insights.

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