Marketing Objectives of Starbucks - level 4 in business

Unit Name: Unit 2 Marketing Essentials

Level: level 4 in business

Marketing Objectives of Starbucks Assignment
Introduction

Task 1
1.1 SWOT analysis of the organization and the importance of using SWOT analysis as a marketing tool
1.2 Marketing objectives of Starbucks and how defining marketing objectives can help a business to develop marketing strategies. How does this contribute to the benefits of costs

Task 2
2.1 Micro and three macro environmental factors influencing marketing decisions in Starbucks
2.2 Segmentation criteria most applicable for Starbucks to use for their products in different markets.
2.3 Targeting strategy and positioning strategy
2.4 How buyer behaviour affects marketing activities in different buying situations.
2.5 New positioning for a selected product or service

Task 4
4.1 Marketing mix for two different segments of market in Starbucks.
4.2 Differences in marketing products and services to business rather than consumers.
4.3 How and why international marketing differs from domestic one

Present the project and communicate appropriate recommendations

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