Unit 2 Marketing Principles - level 5 in business

Unit 2 Marketing Principles - level 5 in busines

Task 1:

(b) Evaluate the benefits and costs of marketing orientation for Perfetto Juice Company.

Task 2:

(a) Assess the macro and micro environmental factors which influence marketing decisions for Perfetto Juice.

(b) Identify the basis of segmenting the market and propose segmentation criteria to be used for products in different markets.

c) Explain the factors involved in the choice of targeting a market segment for a selected product/service.

(d) Explain your understanding of the concept of consumer buying behaviour and demonstrate how buyer behaviour affects marketing activities in different buying situations.

(e) Using an example of your choice, briefly explain how a product can be repositioned for Perfetto Juice.

Task 4:

(a) With reference to the 4P's of marketing mix explain how they differ in the marketing of Perfetto Juice Company.

(c) In what way marketing activities in a domestic market differ from those in an international market.

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