Unit 4 Marketing Principle - Bristol Cars - Level 5

Unit 4 Marketing Principle - Bristol Cars - Level 5 (Diploma In Business)

Task 1

1.1 Various elements of marketing process

1.2 Benefits and costs of marketing orientation for Bristol Cars

Task 2

2.1 Macro and micro environmental factors affects the marketing decisions

2.2 Segmentation criteria for the cars in different markets

2.3 Targeting strategy for Bristol Cars

2.4 Buyer behavior affects the marketing activities

2.5 Positioning strategy for the Bristol Cars

Task 3

3.1 Development of product to sustain the competitive advantage

3.2 Distribution is arranged to provide quality services to the clients

3.3 Prices are set to reflect the RBS's objective and market condition

3.4 Promotional activity is integrated to achieve marketing objectives

3.5 Additional elements of the extended marketing mix for Royal Bank of Scotland

Task 4

4.1 Marketing mix for two different consumer segments for Vodafone

4.2 Difference between marketing products and services rather than consumers for Vodafone UK

4.3 Difference between international marketing and domestic marketing

The concept of tendering and tendering procedures

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