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Unit 4 Marketing Principle - British SME - Level 5 Diploma in Business

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Program: Diploma in Business (Marketing)

Unit Name: Unit 4 Marketing Principle - British SME

Level: Level 5

Task 1
AC 1.1 Various elements of the marketing process adopted by British SME's
AC1.2 Evaluate the benefits and costs of a market orientation to British SME's
AC2.1 Influence of macro and micro factors on marketing decision of British SME's
AC.4.3 Differentiation between international marketing activities and domestic marketing activities
AC.3.1 Explain how products are developed by British SME's to sustain competitive advantages
AC.3.3 Setting the prices for products
AC.3.4 Promotional activities in British SME's
AC.3.5 Three additional marketing mix for British SME's for marketing the services

Task 2
2.2 Segmentation criteria Tesco use for the products in different markets
2.3 Targeting strategy for the electronic items in Tesco
2.4 Buyer behaviour affects marketing activities of Tesco in various buying situations
2.5 Positioning of the electronic products
4.1 Marketing mix for two different segments in Tesco
4.2 Differences in marketing products and services to Tesco in contrast to consumers


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